FAQ - Subscriber Management and Segmentation

When it comes to managing subscriber lists in Sendy, consider the following best practices:

• Regularly clean your list by removing invalid or bounced email addresses.
• Segment your subscribers based on relevant criteria for more targeted campaigns.
• Respect subscriber preferences and provide easy options to unsubscribe or update information.
• Regularly engage with your subscribers by sending valuable and personalized content.
• Monitor and analyze key metrics, such as open rates and click-through rates, to optimize your campaigns.

In Sendy, you can create custom segments to target specific subscriber groups by following these steps:

• Navigate to the Lists page in Sendy and select the desired list.
• Click on the "Segments" tab and choose "Create a new segment."
• Define the segment criteria based on subscriber attributes like location, interests, or engagement history.
• Save the segment and use it when creating email campaigns to target the specific group.
• By sending tailored content to these segments, you can improve engagement and campaign effectiveness.

Yes, Sendy provides an option to automatically remove inactive subscribers from your lists.

You can set a specific timeframe to define inactivity (e.g., no opens or clicks in the last 6 months).

By enabling this feature, Sendy will automatically unsubscribe inactive subscribers based on your defined criteria.

This helps keep your subscriber lists up to date and ensures that you are targeting engaged users.

Sendy allows you to handle subscription preferences and enable subscribers to update their information easily.

You can include a preference center link in your email templates or on your website.

The preference center allows subscribers to manage their email preferences, update their personal information, or unsubscribe if desired.

By providing this option, you empower subscribers to have control over their subscription and ensure compliance with privacy regulations.

Yes, maintaining list hygiene and a clean subscriber database is crucial for effective email marketing in Sendy. Consider these strategies:

• Regularly clean your list by removing invalid, bounced, or unsubscribed email addresses.
• Implement a double opt-in process to ensure a valid and engaged subscriber base.
• Monitor and analyze subscriber engagement metrics to identify inactive or disengaged subscribers.
• Encourage subscribers to update their information periodically to ensure accuracy.
• Stay updated with privacy regulations and ensure compliance with unsubscribe requests promptly.